Provence Team
Behind every piece of Provence Jewelry is a team driven by passion, precision, and a shared love for craftsmanship.
Our Story: Where Romance Meets Precision
A Love Woven in Lavender Every timeless piece of jewelry begins with a story. For Provence Jewelry, that story began in 2003, rooted not in a workshop, but in a field of lavender. Our founders, Mr. Liu and Ms. Luo, first met and fell in love surrounded by the breathtaking purple blooms of lavender. That serendipitous encounter became the emotional core of our brand. We named our company "Provence" to honor that romantic beginning, carrying a simple but profound belief: jewelry is never just about the stones and metals; it is a tangible expression of true love, commitment, and unforgettable memories.
The Power Behind the Promise We understand that as a jeweler, the pieces you offer to your clients are symbols of their most cherished life moments—from engagements to milestone anniversaries. To help you deliver on that promise, we have seamlessly blended the romantic spirit of French lavender with the unrivaled power of China’s advanced jewelry supply chain.
While our inspiration is steeped in romance, our production is defined by world-class precision. We specialize in premium lab-grown diamonds, colored gemstones, and moissanite, crafted into exquisite 10K, 14K, and 18K gold settings. By owning our manufacturing process, we bypass traditional industry bottlenecks, offering you direct access to scalable, high-efficiency, and highly customizable production without ever compromising on artisanal quality.
Your Partner in Crafting Memories We are more than just a manufacturer; we are your dedicated partner behind the scenes. We know that modern buyers care deeply about the story behind their jewelry. When you partner with Provence Jewelry, you are not just sourcing inventory. You are sourcing ethically crafted, brilliantly designed pieces born from a genuine love story—giving you a beautiful, authentic narrative to share with your customers.
From the first spark of romance in 2003 to the innovative craftsmanship of today, Provence Jewelry exists to help your business shine, and to help your customers celebrate love in its purest form.
Lewis Liu
Lewis founded Provence in 2003, driven by his passion for gemstones and a strong entrepreneurial mindset. What started as a local manufacturing business has grown into an internationally recognized brand under his leadership. Today, he remains focused on upholding the highest quality standards and keeping Provence Jewelry at the forefront of the industry.
Lumi Luo
Lumi Luo, co-founder of Provence and Lewis’s wife, shares a love story rooted in jewelry. With her strong design sense and years of experience, she plays a key role in shaping the brand’s creative direction. Her dedication to excellence and innovation ensures that every piece reflects both beauty and craftsmanship, helping define Provence Jewelry’s signature elegance.
The Experts Behind Your Brand
Ben Xie
Expertise: 7+ years in custom jewelry supply chain and digital e-commerce.
Role: Scales B2B partnerships and standardizes operations (SOPs) for a flawless client experience.
Impact: Leverages market insights from events like the HK Jewellery Fair to help independent retailers build profitable, community-driven jewelry brands.
Flora
Expertise: Seasoned industry veteran specializing in high-volume premium lab-grown and 10K-18K gold orders.
Role: Dedicated wholesale expert and regular face-to-face consultant at the JCK Las Vegas Show.
Impact: Delivers highly scalable supply chain solutions and strategic production support for large bridal boutiques and established retail brands.
Liya
Expertise: Top-performing talent backed by our rigorous internal jewelry project management training.
Role: Excels in agile 1-on-1 communication and rapid custom design coordination for North American buyers.
Impact: Empowers small-to-medium B2B clients by flawlessly transforming conceptual designs into brilliant moissanite and lab-grown realities.
Our Craft
Every piece of jewelry tells a story — and it begins in the hands of our artisans
From carefully selecting gemstones to precise setting and polishing, our team combines traditional techniques with modern innovation. Each step is handled with care, ensuring that every detail meets our exacting standards.
We believe true craftsmanship isn’t rushed — it’s refined over time.
Life at Provence
We’re more than a team — we’re a group of people who genuinely enjoy creating together. From collaborative design sessions to team-building moments, our culture is built on trust, creativity, and shared passion. These connections are what allow us to bring better ideas — and better jewelry — to life.
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